For almost a century, Lucca Ravioli Co. has been offering imported specialties from Italy and around the world. Located in Valencia Street in San Francisco, California, this Italian deli is well known for products such as wines, cheeses, cold cuts, pasta, and more, but as the name indicates, ravioli is their specialty.
Lucca Ravioli has a good reputation among the Bay Area community but lacks the home-like food feeling It tries to convey. The brand name was taken to build a new and more appropriate visual language, embedding a friendlier and warmer feeling to it. I wanted to create a seal that could be easily identified as Italian while keeping a simple and appealing look, flexible enough to be used across different media.