Lucca Ravioli CO
Branding
Buon Appetito
For almost a century, Lucca Ravioli Co. has been offering imported specialties from Italy and around the world such as wines, cheeses, cold cuts, seafood, pasta, and olive oil, but as their name indicates ravioli is their specialty.
The food they prepare in their kitchen is the closest thing to homemade you can find in the Bay Area.
This is a student project whose goal was to identify a brand in San Francisco that could make use of a redesign, then proceed to propose an improved more appropriate look and feel. The objective was to create a more modern, fresher logotype along with the stationary, website, and other pieces.