Beauty Evokes Function

I'm a product designer based in London, originally from Colombia, with a strong foundation in visual design. I focus on designing end-to-end user journeys and bridging the gap between business goals, stakeholder needs, and user expectations, with a passion for native apps and design systems.

Over the years, I’ve led design efforts at startups and collaborated with cross-functional teams in larger organisations. I’ve always cared deeply about visual quality, believing that well-crafted interfaces are often perceived as more intuitive, trustworthy, and usable. To me, good design should be as functional as it is beautiful, because beauty is a tool for clarity and trust. I bring a strong visual sensibility that elevates usability, creating products that don’t just work, but truly resonate.

WHAT I LOVE DOING

✧ Product Design

✧ Design Systems

✧ Native Apps

✧ Brand Identity

✧ Print & Editorial

✧ Typography

✧ Illustration

EXPERIENCE

Senior Product Designer at Not On The High Street

2023 — 2025 | London, United Kingdom

Product Designer at Confluent

2018 — 2023 | Mountain View, CA, US

Graphic Designer at Instinctif Partners

2018 — 2023 | San Francisco, CA, US

Graphic Designer at Jumpstart Automotive Media

2017 | San Francisco, CA, US

Graphic Designer at Prophet

2016 | San Francisco, CA, US

Graphic Designer at Indicate Design Groupe

2015 | San Francisco, CA, US

Graphic Designer at Claro Colombia

2013 | Bogotá, Colombia

Junior Graphic Designer at Espumas de la Sabana

2010 — 2012 | Bogotá, Colombia

AWARDS & RECOGNITIONS

↗ 2019 Package Design Awards

Issued by GD USA ✧ Feb 2019

↗ 2018 American Graphic Design Awards

Issued by GD USA ✧ Oct 2018

↗ New Talent 2018 | Award: Gold

Issued by Graphis Competitions ✧ Jan 2018

↗ New Talent 2018 | Award: Silver

Issued by Graphis Competitions ✧ Jan 2018

↗ Academy of Art Award for Design Excellence / Spring Show

Issued by The Academy of Art University ✧ May 2017

↗ Work Featured on AIGA Eye on Design

Issued by AIGA Eye on Design ✧ Apr 2017

↗ Work Featured on The Dieline

Issued by The Dieline ✧ Apr 2017

↗ Work Featured on Packaging of the World

Issued by Packaging of the World ✧ Mar 2017

EDUCATION

Master of Fine Arts in Graphic Design

Academy of Art University

2013 — 2017 | San Francisco, California, US

Bachelor's Degree in Graphic Design

Universidad de Bogotá Jorge Tadeo Lozano

2009 — 2012 | Bogotá, Colombia