WHO AM I
I’m a Product Designer based in London, originally from Colombia, with 7 years of experience in SaaS and e-commerce. My background in visual design and branding taught me the value of craft, storytelling and structure, which I now apply across the full design process.
I’ve worked in both startups and larger organisations, leading end-to-end user flows, building and managing design systems, and shaping native app experiences with their own principles in mind. I’ve contributed to 0–1 product launches and collaborated closely with engineers, researchers, and stakeholders to bring ideas to life.
I enjoy tackling complex problems and bringing clarity to ambiguous environments, always aiming to align business priorities with meaningful user outcomes.
DISCIPLINES
✧ Product Design
✧ Design Systems
✧ Design Ops
✧ Native Apps
✧ Brand Identity
✧ Print & Editorial
✧ Typography
✧ Illustration
TOOLSET
✧ Figma
✧ Framer
✧ LottieFiles
✧ Loom
✧ Midjourney
✧ Illustrator
✧ InDesign
✧ Photoshop
✧ After Effects
+ More
SOCIALS
EXPERIENCE
Senior Product Designer at Not On The High Street
2023 — 2025 | London, United Kingdom
Product Designer at Confluent
2018 — 2023 | Mountain View, CA, US
Graphic Designer at Instinctif Partners
2018 — 2023 | San Francisco, CA, US
Graphic Designer at Jumpstart Automotive Media
2017 | San Francisco, CA, US
Graphic Designer at Prophet
2016 | San Francisco, CA, US
Graphic Designer at Indicate Design Groupe
2015 | San Francisco, CA, US
Graphic Designer at Claro Colombia
2013 | Bogotá, Colombia
Junior Graphic Designer at Espumas de la Sabana
2010 — 2012 | Bogotá, Colombia
AWARDS & RECOGNITIONS
Issued by GD USA ✧ Feb 2019
↗ 2018 American Graphic Design Awards
Issued by GD USA ✧ Oct 2018
Issued by Graphis Competitions ✧ Jan 2018
Issued by Graphis Competitions ✧ Jan 2018
Issued by The Academy of Art University ✧ May 2017
Issued by AIGA Eye on Design ✧ Apr 2017
Issued by The Dieline ✧ Apr 2017
Issued by Packaging of the World ✧ Mar 2017
EDUCATION
Master of Fine Arts in Graphic Design
Academy of Art University
2013 — 2017 | San Francisco, California, US
Bachelor's Degree in Graphic Design
Universidad de Bogotá Jorge Tadeo Lozano
2009 — 2012 | Bogotá, Colombia
CONTACT ↴
©2025